Hexus AI: Supercharging growth with essential AI-powered collateral

This week's episode features Hexus AI, a platform revolutionizing the creation of product marketing content. The platform offers a comprehensive suite for generating content ranging from interactive product demos to how to guides and launch update emails. The founder and CEO, Sakshi Pratap, experienced the need for improved product education first hand at both consumer and enterprise companies including Stairwell, Google, and Oracle, and she decided to build Hexus to help companies accelerate their time to market through effective product content. 

Takeaway 1: Rise of product-led growth for technical and enterprise use cases

While product-led growth (PLG) has naturally flourished in the consumer vertical (think Notion or Slack), enterprise B2B companies in industries such as cybersecurity have also increasingly found advantages with a bottoms up sales motion. B2B companies tend to sell to more technical audiences, and the need for clear and crisp product education is even more pressing. 

Takeaway 2: The owner of product education within companies is changing

Traditionally product education would be owned by design or marketing teams. However, there's a growing need for enterprises to enable a broader range of individuals within an organization, not just designers, to create content. Hexus is spearheading this change by catering to non-designers, unlocking a new user segment. They recognize the potential to empower teams such as engineering and customer support to create rich multimodal content because whereas content is indeed for product education, it can also be used for retention (customer support), driving additional revenue (sales), and increased engagement (product / engineering). 

Hexus offers an AI powered content creation platform and sits at the center of the tools ecosystem for product, marketing, and customer success teams.

Takeaway 3: Personalization is key for AI systems

The first question many ask about AI systems is their defensibility. With the rise of foundational models from OpenAI, Anthropic, and open source, anyone could build an application that calls their APIs. While Hexus believes they will have a data moat through customer deployments, one of the most important moats in AI is personalization. Their ability to understand user preferences and personalize content for each user is important. In a simple example on the power of personalization, ad platforms such as Google are spending considerable capital to personalize ad delivery with the objective to maximize click through and conversion rates. With the democratization of AI, Hexus aims to provide a top customer experience and personalization.

In summary Hexus is positioning itself as a pivotal player in the evolving landscape of product marketing and education. By harnessing the power of AI and personalization, they make content creation and distribution accessible and efficient for various teams within an organization and also offer a competitive edge in a market where customer experience and engagement are crucial. As product-led growth continues to gain momentum, especially in B2B sectors, platforms such as Hexus with their emphasis on ease of use and broad applicability are likely to become increasingly vital.